Barb Wired, LLC Event Management
Bringing people together for more than 20 years.
Phone: 434.531.3247 Email: barb@barbwiredllc.com

Our Team

Barbara Lundgren, Boss Lady

Barbara LundgrenBarb is a native of Charlottesville and Albemarle County. She has raised three sons on Gilmers Mill Farm near Ash Lawn Highland, their home for nearly 40 years. Family times are lively with four grandchildren Hayley, Samantha, Trenton and Alex.

Barbara has more than twenty-five years of event planning experience, from school events to private estate parties; tours and exchange programs; small stage productions; fundraisers and festivals. During her ten years at Morven Estate under John Kluge, she worked with high-end clientele such as the Library of Congress, as well as hundreds of volunteers and businesses to build a temporary tent city to host 30,000 visitors at the Albemarle County Fair. She is active in the Charlottesville Regional Chamber of Commerce; has served on the Agri-Business Roundtable and the Non-Profit Council of the Chamber; is a graduate of their Leadership Charlottesville Class of 2000; and remains active through the Leadership Charlottesville Alumni Association. She held various positions on the Albemarle County Fair Board throughout eleven years of service, and became their first Executive Director. She also served three years on the board of The Virginia Association of Fairs. She is the founder of the 2007 Virginia Agritourism Conference. She served three years as the Executive Director of First Night Virginia, Inc., a family-friendly New Year’s Celebration in Historic Downtown Charlottesville. She was recognized as one of the Daily Progress Distinguished Dozen in 2003-2004.

Barbara is the owner of Barb Wired LLC, an event management and consultation company, founded in 2000. Becoming a full-time business in 2006, Barb Wired now manages up to 35 weddings and private events annually, including corporate and non-profit events.  She also consults and matches clients to venues under her partner company C-Venue.

“I just love making people happy!”

Lauren Scully, Event Director

Lauren ScullyLauren was born and raised in the beautiful town of Charlottesville, Virginia. She has recently graduated from George Mason University with a degree in Events Management. Lauren knew she had a passion for weddings prior to working for Barb Wired working a couple of DIY weddings for some friends, but was ecstatic to hear about the Barb Wired internship program in February of 2012. Starting as an intern, she quickly worked her way up to assistant and now directs. She recently discovered her passion for decorating and has joined the Barb Wired décor team to execute some very special creations.  In 2015 and 2016, she helped coordinate events for The Bill Howard’s Alzheimer Association 17th Annual Golf Tournament and Derby Party.  Although Lauren has great attributes such as great communication skills, organizational skills and an eye for decorating, she continually pushes herself to learn about the people she is working with, and making that big day special for everyone. She considers the Barb Wired team her family and is honored to be able to be a part of the wedding and events team.

“I cannot describe how fortunate I am to work in such a beautiful place with some of the best people I have ever met. Being able to plan such a special day for our wonderful couples is a gift in itself. I am so excited to see what the future of Barb Wired has to offer!”

Iris Hosey Luck, Event Director

Iris LuckIris has more than 30 years of combined experience in consulting, event planning, customer service, accounting and human resources. She has worked for General Motors and a large community hospital. Currently, Iris is part of the Constituent Relations team at the University of Virginia’s Medical Alumni Association and Medical School Foundation. She also serves on the board of directors of the Charlottesville Scholarship Program. Iris holds a MBA from Regent University and a BS in Accounting from Ferris State University. A native of East Lansing, Michigan–go Spartans!–she now resides in Albemarle County and has been married to Andre Luck for 25 years. He sometimes works with Barb Wired as well! Whether planning or staffing national conferences, banquets, weddings, reunions, galas or parties, her keys to success are the same: prepare well, be professional and make the client happy! Wearing very comfortable shoes helps too!

I look forward to working with our clients in Central Virginia and beyond!”


Kimberle Badinelli, Event Director & Marketing

Kimberly Badinelli

With more than 25 years of event planning experience, Kimberle has finally left the corporate world to do what she loves best – put on spectacular events with spectacular people. She has had experience directing or chairing all types and styles of events – from intimate dinners for 10 to managing a national conference for more than 3,000 people. Kimberle worked at Virginia Tech for more than 28 years managing hospitality-related areas – food service, event management, hotels and others. Her last role there included directing a large communications and marketing department serving over 60 business units and managing over 40 events a year including Parent’s Weekend, an event including 60 events in three days; 28 of which were managed by her and her staff. In addition, this event was part of teaching the Events Management Class in Virginia Tech’s Hospitality & Tourism Management Program – a program where, over many years, she has taught over 15 different classes.

Recently, Kimberle left the beautiful state of Virginia for a chance of a lifetime to join Stanford University as their Director of Marketing, Brand Strategy, Revenue Strategy and Business Assessment in Residential & Dining Enterprises. She spent over 3 years again serving over 60 strategic business units including the management of events and marketing strategy related to many restaurant openings and their events.

“I hated to leave Barb Wired on my quest for Stanford and California, but I am proud to say I left my favorite (and only) daughter, Carmen to take my place. We never looked back … well, until now! I look forward to working with her and all the team here again.”

Kimberle asserts that event planning and the management of everyone’s special day – no matter the purpose – is a role that takes great talent. As stated on Wedding Wire – when she went looking for an event company to work with, Barb Wired’s reputation outshone all others. “I’m proud to be part of this amazing team and … back home again in Virginia.”


Carmen Badinelli, Director

CarmenCarmen Badinelli joined the Barb Wired team in 2013 and has loved every minute of it. Nothing is more fun that helping to bring someone’s vision to life. Throughout the week, Carmen is a Process Engineer who works in Supply Chain. She is often asked how in the world an engineer ended up in event planning.  The two are really quite similar. An event plan isn’t that far off from a project plan. The biggest difference is that there’s often better food, music, and décor at Barb’s events than engineering meetings.

“”I love giving people the opportunity to truly relax and enjoy their special day without having to worry about all the details.”

Victoria Collins, Director

Vicky-CollinsVicki Collins is a 2010 graduate of James Madison University in Harrisonburg and a native and resident of Winchester Virginia.  She started with Barb Wired as an intern in 2009 as she was qualifying for 200 credit hours for her degree in Communication Studies at JMU.  Since that time, she has held several positions at the Hilton Garden Inn/Aikens Group in Winchester, currently serving as their Assistant General Manager.  Vicki is a hard working multi-tasker with detail the vanguard of every event.

“What a blessing it is be genuinely excited to go to work! How could we not love what we do? I love the wedding day itself when we get to see all the hard work come together and the happiness that radiates from our couples”